![]() ![]() But earnings were in the black only in 1993. Sales grew from $5.4 million in 1991 to $180.6 million in 1994. In the same year, Discovery Zone acquired 48 Leaps & Bounds indoor play facilities from McDonald's Corp., its chief rival. In 1994, Blockbuster, which is owned by Viacom Inc., exercised its option to increase its ownership to 49.9 percent. With Blockbuster's Midas touch, the company seemed destined for even greater heights. Lauderdale, took a 20 percent stake in Discovery Zone. The next year, Blockbuster Entertainment, of Ft. ![]() In 1995, more than 30 million kids from toddlers to 12-year-olds are projected to visit FunCenters, with their parents paying up to $5.99 for older kids.ĭiscovery Zone took off under the management of Chicagoan Donald Flynn, who purchased the company in July 1992, when it had only 39 FunCenters. Today, with nearly 340 company-owned and franchised FunCenters across the United States, including two in Chicago and 17 elsewhere in Illinois, and in four countries, Discovery Zone is the leader in the indoor recreation industry it pioneered. You have to make it fun, different and exciting." "At the same time, they have to keep it fresh, and not the same thing. "They have to figure out how to fill up their centers over the week. "Sixty-five percent of revenue comes in the door from Friday night to Sunday evening," Moe said. Although children might be having a great time, parents complain that they have nothing to do during the average two- to three-hour visit to a FunCenter.Īnother problem is dead-time during weekdays, when most parents are at work and even many 3-year-olds are in school. Parents are mostly to blame, analysts said. ![]()
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